Mysterious and risky: Telusu Kada’s marketing strategy sparks debate

Published on Wednesday, 15 Oct 2025 09:00 AM

Telusu Kada is one of the most anticipated films in recent times, featuring Siddhu Jonnalagadda, Raashii Khanna, and Srinidhi Shetty in the lead roles. The film releases this Diwali.

The initial promos showcased it as a romantic triangle, but the trailer presented things in a bold manner, showing Siddhu two-timing the heroines with a crazy approach.

One can sense that the main concept is yet to be revealed, and it looks like the makers are taking a bit of a risk. These days, audiences come to theaters with a preconceived impression of a film, and if the story or narration does not align with their thought process, they tend to reject it

.

So, mentally preparing the audience for what they are getting into is the duty of the makers. However, with Telusu Kada, things have been kept secretive, and this approach could backfire if the key aspect doesn’t click.

A few in the industry feel that the makers should have revealed the actual concept instead of playing around. But Neeraja Kona and her team are confident about the story and are ready to surprise the audience. Let’s see what happens.


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