Nagabandham: The Secret Treasure is set for a grand release on July 3, 2026. Written and directed by Abhishek Nama, the PAN-Indian mythological adventure drama stars Virat Karrna, Nabha Natesh, and Ishwarya Menon in the lead roles. Ahead of the release, the makers held a press meet.
During the interaction, the team was asked why the ticket prices weren’t reduced like those of other small films and were instead kept at normal rates. Abhishek Nama replied, “Due to the massive budget, we didn’t reduce the rates.”
Producer Kishore Annapureddy added, “If your product is right, all other problems will solve by themselves. Be it the software industry or the film industry, if the product is made right, pricing will have only a nominal impact. If the product is not right, then you have to do all those things to recover your investment. You are saying an increase in footfalls leads to an increase in revenue. But I don’t want to enter that math as I believe in my product.”