Netflix adopts a new strategy; Will it help the streaming giant?
Published on Dec 24, 2022 9:24 pm IST

Streaming giant Netflix’s performance is not up to the standard in the last one year. There is a sizeable decline in the number of subscribers. The situation in the Indian context doesn’t need any special introduction as the OTT giant remains behind other digital platforms.

Netflix, however, is trying its best to bring in good content, and its recent Indian releases gained success too. It has now adopted a new strategy to gain more userbase. The streaming platform is now adding some old Telugu movies to its digital library.

Accordingly, Seethamma Vaktilo Sirimalle Chettu, Yevadu, Fidaa, Srirama Rajyam, Shiridi Sai, and Pravarakyudu are being brought to the platform in the coming days. The other OTT platform Disney Plus Hotstar has also done the same thing recently and added a few exciting titles like Businessman, Varsham, Kick, Idiot, Tholiprema, Okkadu, Jagadam, Bengal Tiger, and Paisa.

Hotstar, anyhow, enjoys a huge command in the country, and the addition of these titles would just be an added advantage to the OTT platform. Therefore, it is important for Netflix to benefit from this creative strategy and to stand tall in the competition. So let’s see what happens.

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