Shah Rukh Khan’s King: Massive pre-release business decoded

Published on Nov 3, 2026 1:02 AM IST

Shah Rukh Khan’s King: Massive pre-release business decoded

Published on Nov 3, 2026 1:02 AM IST

Shah Rukh Khan’s upcoming film King is creating massive buzz with its impressive pre-release business. According to news, the Siddharth Anand directorial has been made on a budget of around ₹400 crore, excluding Shah Rukh Khan’s acting fee.

Including his remuneration, the total cost could reach ₹500 crore. The theatrical rights have been sold for ₹425 crore, including ₹175 crore from overseas distribution and ₹250 crore from domestic rights.

Netflix has acquired digital rights for ₹150 crore, while music and satellite rights fetched ₹65 crore and ₹25 crore, respectively, which is huge.

To be in the safe zone, King needs to make ₹665 crore, highlighting Shah Rukh Khan’s enormous market value. King is scheduled for release on December 24, 2026.

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