Actor Siddharth has voiced his concern that independent cinema and new talent is losing out in the digital medium, despite the presence of giants like Netflix and Amazon. Ever since the two streaming platforms made its foray in India, they have largely focused on bagging rights of big budget films and also tie up with renowned production houses or filmmakers to make original films or series.
Elaborating further, Siddharth compared the state of independent cinema in India and how it hasn’t been making its presence felt in Netflix or Amazon, unlike how it’s happening in the Western countries. “Star based cinema is now dominating theatrical release, music rights, TV satellite, digital streaming rights, and shockingly even award shows. Cricket sees the difference between IPL and tests. Why can’t cinema? This is literally winner takes all. Independent cinema is dying. Number of small companies and individuals in cinema struggling to release their films is growing. Earlier they had TV satellite & digital was expected to be a boon. Turns out these avenues are reserved for bigger players irrespective of quality of content. Status quo must change,” Siddharth posted on Twitter.
He also urged both the companies to recognise new talent and unique content. “Netflix and Amazon better start recognizing young talent and unique content. Otherwise we will only see the same bloated commercial cinema there too and that is a waste! Hollywood has gained tremendously from these channels. India deserves better. So far, it’s dismal,” Siddharth added.
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