It’s well known that legendary playback singer SP Balasubrahmanyam’s son SP Charan recently slapped a legal notice to the team of Keedaa Cola. Charan has accused Keedaa Cola makers of illegally recreating his late father’s voice using Artificial Intelligence and Deepfake technology without his family’s permission.

Charan issued the legal notice following a video interview in which Keedaa Cola’s music composer Vivek Sagar had admitted to recreating SPB’s voice using AI and Deepfake technology. Charan said he felt disheartened and deeply upset with Keedaa Cola team’s lethargic response to his legal notice in which he sought an apology, damages and a share in royalty besides a face-to-face meeting to arrive at an amicable solution.

“The response not only dismissed the already admitted fact of using late SP Balasubrahmanyam’s voice through AI technology but also deceitfully suggested a media trial as opposed to a legal approach. We abstain from choosing any devious methods to handle this matter and have nil desire to precipitate this issue through media trial and solely propose to take this issue legally,” Charan said.

Released on November 3, 2023, Keedaa Cola, featured legendary comedian Brahmanandam, and young actors Chaitanya Rao and Rag Mayur in lead roles. Directed by Tharun Bhascker, the film was produced on VG Sainma banner and presented by actor Rana Daggubati.

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