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Staggering budget for 2.0 promotions
Published on Nov 17, 2016 12:04 pm IST

The first round of promotions for director Shankar and Super Star Rajinikanth’s much anticipated sci-fi thriller, 2.0, will flag off with the first look launch event in Mumbai on the 20th of this month.

The producers at Lyca Productions have roped in well-known event and entertainment company Wizcraft to handle the first look launch event, and a whopping 6 crores are being spent on this event alone.

Furthermore, Raju Mahalingam, Creative Head, Lyca Productions, revealed that a staggering 40 crore budget has been allotted for the movie’s promotions until the theatrical release. This clearly indicates that the makers are leaving no stone unturned to make 2.0 a visual wonder in the history of Indian cinema.


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