Movie collections have always triggered a debate, especially over their authenticity, in India, irrespective of the industry. In the absence of a reliable tracking system, fans depend on data reported by trade analysts; however, some bigwigs have alleged that the movie studios themselves are reporting wrong numbers through trade analysts.
Recently, when Ronnie Screwvala, one of India’s leading film producers, stated on Twitter that it’s time for trade analysts to stop massaging egos of big actors and studios, many thought that he was probably taking a dig at the collections of Housefull 4. The film, starring Akshay Kumar, Kriti Sanon among several others, has reportedly collected a nett of close to Rs 137 crores; however, there has been a lot of backlash that these are inflated figures.
Responding to the criticism over inflated numbers, Akshay Kumar retorted, “Fox Star Studios is a big corporate company based in LA, that’s involved with the film. We should use our brains. They make films of millions and millions of dollars and for them to increase by three or five nothing will happen. So, let’s talk sense. They (Fox Star Studios) are writing it on their own (Twitter) handle and it goes everywhere, they have to report to everyone. Nobody is going to lie about this.” The actor also suggested that in the absence of official announcements from the production company, people will end up cross-checking collections after talking to theatre owners. “I still believe that one should rely on the numbers released by the studios,” he added, defending the collections of the film.
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