Dhanush’s 2012 film 3 (Moonu), which initially flopped, was re-released in Telugu for the third time recently. The film, featuring Shruti Haasan and marking the directorial debut of Aishwarya Rajinikanth, Dhanush’s former wife, received a remarkable response from Telugu moviegoers.
The film’s re-release was a surprise hit, grossing an impressive Rs. 1.5 crore. The strong performance is expected to continue, with significant collections anticipated for the weekend.
Past experiences, such as the success of Surya S/o Krishnan upon its re-release, suggest that Tamil films can achieve great success when re-released in Telugu states. It will be interesting to see how many more Tamil movies follow this trend.