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Nani’s The Paradise now enters a crucial phase at the box office with a three-day long weekend ahead. October 2 is Gandhi Jayanti, followed by Saturday and Sunday, giving the film an important holiday window to improve its collections.

The film is doing well in Nizam, where the numbers remain steady. However, the situation is not as strong in several Andhra Pradesh territories.

With break-even targets still to be reached in some areas, the next three days could be very important for the film’s final theatrical run.

The holiday advantage gives The Paradise a chance to bring more audiences to theatres, despite competition from new releases. The film needs to make the most of the weekend and post strong numbers.