Mahesh Babu’s upcoming film ‘1’-Neeokkadine is all set to release with great fanfare in January. Recently, Eros International bought the full rights of the film for a whopping amount and already, the makers have planned to promote the film in a big way.

Anil Sunkara, one of the producers of the film, revealed that for the first time ever, the audio launch of ‘1’ is going to be screened in select few theatres across the state. This means that the audio launch will be aired live in these theatres while the main event happens in Hyderabad on December 19. More details about these theatres will be revealed soon.

Sukumar has directed the film and a song is going to be shot on Mahesh Babu in Mumbai from December 11. Mahesh Babu and Kriti Sanon are playing the lead roles in this stylish suspense thriller. Devi Sri Prasad has scored the music and Ratnavelu is the cinematographer. Anil Sunkara, Gopichand and Ram Achanta have produced the film under 14 Reels Entertainment Pvt Ltd banner.

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