For almost every Tollywood film, makers have been releasing box-office collection posters with highly inflated figures. Initially, the difference between trade and producer figures was minimal, but over time, the gap has kept widening. Audiences have also started noticing the stark difference, leading to trolls on social media.
Some producers opine that exaggerated posters will make fans happy, while others say they bring in additional audiences. Mythri Movie Makers have now set a precedent with their new film Irumudi by reporting Rs. 80 crores as the first-weekend number. Even the trade figures are in the same range.
Irumudi is receiving a unanimous response from audiences, with its footfalls even crossing Peddi on the first Sunday, yet the producers have decided to be genuine in reporting the numbers. Netizens are impressed with this move, and it will be great if upcoming films follow suit too.