Why Nari Nari Naduma Murari Is Releasing at 5.49 PM – Producer Explains

Published on Jan 13, 2026 3:13 PM IST

Why Nari Nari Naduma Murari Is Releasing at 5.49 PM – Producer Explains

Published on Jan 13, 2026 3:13 PM IST

As the Sankranthi 2026 release window takes shape, Nari Nari Naduma Murari is set to be the final Telugu film to arrive during the festive period. Sharwanand leads the film, with Samyuktha and Sakshi Vaidya as the female leads. Directed by Ram Abbaraju, it is set for release on January 14, 2026, with shows beginning at 5:49 PM.

From the moment the release date was announced, the makers remained firm about this exact timing. Naturally, it caught the attention of movie lovers and sparked conversations across social media, with many wondering why the team chose such a specific time slot. The curiosity carried into the pre-release event held last evening, where the question was finally addressed.

Producer Anil Sunkara stated that the decision to fix the release at 5:49 PM came from his family’s suggestion. He said his family pointed out that January 14, 2026, falls on Ekadashi, which would conclude at 6:03 PM, and felt that releasing the film before the auspicious Ekadashi ends would be appropriate. Since the number nine is considered special and lucky in many Telugu households, the producer decided that 5:49 PM would be an ideal time, allowing the release to begin before the auspicious period concluded.

Adding further interest, Sri Vishnu appears in the film in a special role, while Sunil, Satya, Naresh, Sampath Raj, and Srikanth Iyengar are seen in key supporting roles. The film is produced under the AK Entertainments banner, with music composed by Vishal Chandrasekhar.

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