Allu Arjun’s upcoming film Raaka is already creating massive buzz, and the makers are now planning a unique strategy, protecting the film’s signature dance moves and gestures from unauthorized commercial usage.
The move reportedly comes after the viral success of Bunny’s iconic mannerisms from Pushpa, especially the famous Srivalli step and trademark hand gesture, which became a nationwide trend.
Industry circles believe the team wants to retain exclusive branding rights around Raaka’s character styling, movements, and promotional identity to avoid misuse in ads, AI-generated content, and unofficial campaigns.
Interestingly, Allu Arjun recently approached the Delhi High Court seeking protection of his personality rights, including his image, voice, and identity from unauthorized exploitation.
Directed by Atlee, Raaka is shaping up as one of Indian cinema’s most ambitious projects, with unprecedented hype across markets.