Sankranthiki Vasthunnam emerged as a massive box office success, becoming the highest-grossing film of Venkatesh’s career. Directed by Anil Ravipudi, the family entertainer stars Meenakshi Chaudhary and Aishwarya Rajesh in key roles.
In a surprising move, the makers have announced that the film’s television premiere will happen before its OTT release. This is uncommon in today’s industry, where streaming platforms usually take priority. Before the rise of OTT, television premieres were a major event, and this decision of Sankranthiki Vasthunnam makers seems to bring back that tradition by prioritising home viewers.
It remains to be seen whether this approach is exclusive to this film or if it signals a shift in TFI. If more filmmakers adopt this strategy, it could change the current release pattern, giving television premieres renewed importance. The question is whether upcoming films will follow this model or continue prioritising OTT releases first.