The past Friday saw the release of three Telugu films Papam Pratap, Thimmarajupalli TV and Bad Boy Karthik. Unfortunately, these films failed to generate any significant hype ahead of their release. This lack of momentum has put their box office prospects in a weak position as the new week begins.
Naga Shaurya’s Bad Boy Karthik has struggled the most at the box office, with very low audience interest reported across major centres. The critical response has also been poor, further reducing its chances of recovery. Reviewers have pointed out the routine screenplay and outdated treatment as major drawbacks.
The other two films Papam Pratap starring Thiruveer and Thimmarajupalli TV backed by Kiran Abbavaram opened to mixed reviews. While they were not criticised as heavily as Bad Boy Karthik, they failed to gain the strong word of mouth needed to pull audiences to theatres. Both films are currently struggling to gain traction on major ticketing platforms.
None of the three films are trending on BookMyShow and have not appeared on the 24 hour trending list. This lack of digital engagement reflects low public interest, which could impact their theatrical run further. This Monday will be crucial in deciding whether these films can hold on through the week.
The teaser of Hai Jawaani Toh Ishq Hona Hai created a huge stir online, but not entirely for the right reasons. The first look featured two AI-generated toddlers talking about having the same father, which quickly became a talking point and drew heavy trolling across social media.
Now, the makers have finally responded to the controversy. According to sources close to the production, the AI babies were used purely as a promotional gimmick to grab attention and spark curiosity about the film’s premise. They were never intended to be part of the actual movie.
The team clarified that there is no use of AI in the film itself, and the teaser was just a creative trick to establish the love triangle without revealing real footage. While the strategy did succeed in creating buzz, it also sparked debates on the use of AI in promotions.