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Aha kick-starts a new trend in promotions
Published on Mar 22, 2021 4:49 pm IST

Normally, stars and technicians visit several cities and interact with fans before and after a film’s release. This creates a certain hype and expectations for the movie. But such kind of promotions are unheard of for a film during its OTT release.

But Aha, the exclusive Telugu OTT platform, has kick-started a new trend in promotions for OTT releases starting with the recently released zombie thriller, Zombie Reddy. In a never before feat, the film’s core cast and crew members recently interacted with movie lovers at a mall in Vizag. The promotions will head to several other cities in the twin Telugu states ahead of Zombie Reddy’s OTT release on March 26.

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