We all know that Ajith is a massive star in Tamil. He has a huge craze in Telugu too but none of his films become good hits here. Even though his films have strong content most of them have not clicked.
The major reason is that no proper care is taken regarding the promotions. Same is the case for his new film Vivekam. There is an immense buzz for this film from the time it was launched. But sadly, things have been quite unclear as the release date is yet to be announced.
Even in the past, the producers who bagged the rights of Ajith’s films did not promote their films well and the star hero lost out heavily because of this.
Vivekam’s director Shiva has done three films in Telugu but he too has not taken any initiative for the Telugu version. Many even say that Vivekam’s promotion is not even on par with that of Vijay Anthony’s films who is a lesser known star than Ajith.