The film will be launched with a formal Pooja ceremony which is scheduled to take place at 10 AM today.
Reliable sources have stated that Mahesh Babu might not be attending the event.
SSMB28 marks the coming together of Mahesh Babu, Trivikram, Thaman, Pooja Hegde, and Haarika Hassine Creations. The film will hit the floors this March.
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