Star Sports has teamed up with Nandamuri Balakrishna to bring an unmatched viewing experience for millions of cricket fans. The collaboration is part of Star Sports’ endeavor to take cricket deep into key markets like AP and Telangana. Balakrishna is an ardent cricket fan and was an active cricketer during his college days. He played alongside the likes of former Indian captain Mohammad Azharuddin and often exhibited his love for the sport.

Star Sports Telugu has become the number one destination for the game in two Telugu states led by former Indian cricketers Venugopal Rao (also IPL title winner), MSK Prasad (also former Chief Selector) – and Mithali Raj (former captain of Indian women’s team). The popularity of cricket broadcast in Telugu has increased by leaps and bounds over the last few months, and the viewership grew by 20% for India’s bilateral T20Is played recently.

Now Balayya is all set to share the commentary box with Rao and Prasad in this year’s IPL. The actor is set to take the mix of sports and entertainment to a whole new level on Star Sports Telugu. Fans will also have the opportunity to watch and engage with Balayya LIVE on TV for the first time via #AskStar. Also, Balakrishna will feature on Cricket Live – India’s most-watched cricket show, which will have a new format this edition.

About his association with Star Sports Telugu, Balakrishna said that he is delighted to be associated with IPL on Star Sports Telugu. He is excited to be part of this new journey and added that he hopes it would be a special season for all. A Star Sports spokesperson said that they are elated to associate with Balakrishna and added that this collaboration would add new dimensions to their broadcast. He said that Balayya will bring charisma and unabashed opinion to the commentary.

Also, Star Sports’ campaign ‘Shor On, Game On’ featuring an exquisite lineup of superstars has created ripples on social media. It is upped by the slogan ‘Har Ghar Banega Stadium’ made by King Kohli, which also has gone viral. Adding more fanfare and flavor to the excitement, the Telugu commentary panel also boasts of T Suman, Ashish Reddy, and Kalyan Krishna. IPL 2023 starts on March 31st and will go on till May 28th.