Nandamuri Kalyan Ram’s ISM is coming in with big buzz and the film’s pre-release business has turned out to be the highest in Kalyan Ram’s career. The movie’s theatrical rights were sold on NRA basis for over 20 crores, which is superb. With fancy offers coming in for the satellite rights, Kalyan Ram is looking at some good money with the project. If the film succeeds as expected, the producer will also be looking at overflows.
The movie has been directed by Puri Jagan and Kalyan Ram has produced it on NTR Arts banner with a big budget. Miss India World Aditi Arya is the heroine in the film and Anoop Rubens has composed the music. The film is said to be an action entertainer with a social message.
ISM is going to hit the screens on October 21st.