Kiran Abbavaram’s Chennai Love Story appears to be the biggest beneficiary of Srinivasa Mangapuram’s dull start at the box office.
Before release, many expected the Jai Krishna-starrer to provide strong competition and divide the audience. However, the film has opened to mixed reviews, resulting in a dull start in several centers.
With Srinivasa Mangapuram failing to generate strong word-of-mouth, Chennai Love Story now enjoys a clear advantage heading into the weekend.
The romantic drama has already achieved breakeven status and is now aiming to maximize profits. The makers are also leaving no stone unturned and promoting the film aggressively.