Film Industry limping back to normal

In the face of an unprecedented currency ban in the history of India, the Telugu Film Industry was one of the hardest hit, in terms of both business as well as shootings. 90% of the money needed for a film to be shot on any given day goes out in the form of cash to daily wage workers and other arrangements.

A number of releases had to be postponed and shootings were temporarily halted. But just like any other crisis, people are slowly learning to cope and counter the effects.

The Industry is limping back to normal. Daily wage workers are now being paid every week with cheques. Some are being paid cash in new notes and some are even using mobile wallets for receiving payments.

The decent Box Office performance of some films over the last couple of weeks has emboldened producers and distributors and releases are now going to proceed ahead as normal.