Hai Jawani Toh Ishq Hona Hai has managed a decent first week at the box office, collecting ₹43.53 crore nett in India. The film received a notable boost from discounted ticket offers, which remained in effect throughout its seven-day run.
Interestingly, the 50% discount scheme has been extended to the second Friday as well, indicating that the makers are keen to maintain footfalls.
However, the real challenge begins now. Several new releases have entered theatres from today, increasing competition for screens and audience attention.
The film will need to show strong holdover performance if it wants to sustain its run beyond the weekend. With ₹43.53 crore already in the bag, the coming days will determine how the film fares.