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Change of release date-A new headache for Tollywood
Published on Jul 24, 2016 8:30 pm IST

Fridays play an important role for every one associated with films all over the world. This is the day where a host of films get released worldwide and this has been a regular practice for over 50 years now. The same d-day is also considered as the most dreadful day as careers are made or completely destroyed with the outcome of the films released.

The situation is so tight that film makers need to think months in advance and decide on their release dates. Hollywood is a living example in deciding a film’s release years in advance. For example, a renowned American production house like Disney has already given out release dates of their films till the year 2019 which speaks volumes of their planning strategies.

But sadly, that is not the case for Telugu films as the release day confusion has become even more chaotic as film makers are often seen toying with their dates and keep the fans in confusion. Say, if one film does not come on a said date, it causes a disturbance to the flow of releases that follow suit.

Latest example is NTR’s Janatha Garage which has upset quite a few release dates in the coming months. The action entertainer, which was supposed to release on the 12th of August, has now been moved to September 2nd. As a result of this, the Venkatesh starrer Babu Bangaram which was waiting for Kabali to hit the screens, shifted its release and is now coming on August 12th creating confusion to many.

Not stopping at this, a film like Sai Dharam Tej’s Thikka is forced to arrive soon on the 13th of August. This clearly hampers the plans of its makers who are yet to release the audio and also need to plan their promotions in such a limited time. This in turn has put the September releases in jeopardize as they have now work cut to re-schedule their dates to confront these biggies.

Times have really changed as films run only for two or three weeks even if they are declared as huge hits. This is a new headache that every producer is facing these days. So many other logistical problems like theaters availability and lack of screens bring a huge impact too. Small time producers usually have a complaint that their films do not get their desired run as a big film comes in their way and they are forcibly removed from the screens.

Adding to this, there are long weekends, festival holidays and so much other criteria which a producer has to keep in mind when he releases his film. The one and only solution for all these crunch situations is proper planning. Either a committee should be put up within the industry where all the release issues are planned and solved amicably.

Also, there needs to be mutual understanding between the makers like how it is in Bollywood where each of them lets everyone know about their respective releases so that others can plan well. If all the things said above are planned well, then no one will bear the brunt of this postponement chaos and end up getting disappointed and loose crores of money.


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