For small and mid-range films, it has become increasingly difficult to draw audiences to theatres. Unless the promotional content clicks, it is hard to even get respectable occupancies. Itllu Arjuna, the upcoming romantic action entertainer, has succeeded in this aspect.
The theatrical trailer, which dropped yesterday, received a solid response, with movie buffs opining that the treatment felt captivating, complemented by a fresh young pair and an effective background score by Thaman. The youthful vibe, rich visuals, attractive action set pieces, and excellent production values have sparked discussions on social media with viewers heaping praise on making quality.
Itllu Arjuna is set to open well at the box office, and the chartbuster Chinni Chinni song should also work in the film’s favour. Aniesh is making his film debut, while Anaswara Rajan plays the female lead.
Itllu Arjuna marks the maiden production venture of Chalo and Bheeshma director Venky Kudumula under his banner, What Next Entertainments. Mahesh Uppala is making his directorial debut, while Nagarjuna is presenting the movie.