38
LIK has almost completed its theatrical run across the Telugu states, and the film’s performance has been underwhelming from the start.
Starring Pradeep Ranganathan and directed by Vignesh Shivan, the film opened to poor word of mouth, which significantly impacted its box office prospects.
Occupancy levels remained low over the weekend, and the situation hasn’t improved on Monday, with reports suggesting figures below 40%.
With such a downward trend, trade analysts believe the film may be out of most theatres by Friday. Despite Pradeep’s recent popularity, his star power failed to translate into box office numbers this time.
