Mahesh Babu and Koratala Siva, the star actor-director duo that gave the two blockbusters Srimanthudu and Bharat Ane Nenu, had joined hands last year for an ad campaign for the popular bus ticket booking app, AbhiBus. The ad film also featured noted comedian Vennela Kishore, who played Mahesh’s boss.
Now, the Mahesh-Koratala Siva’s ad film has been rated the best TVC in the e-commerce world under the Travel and Tourism category on The ZPAR Index, a popular television content rating and technology company. The ad film has achieved the top brand score for the TV Campaign Effectiveness for the last quarter of FY 2019.