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Sanjay Leela Bhansali is taking a different route for the promotion of his much-awaited film Love & War, starring Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal.

Instead of releasing a teaser or motion poster first, the filmmaker is reportedly planning a unique and immersive launch event in August.

According to reports, Bhansali wants to introduce the film in a grand manner that reflects its scale and vision at a grand event. Character glimpses will be revealed, and more surprises are in store for the event.