Ek Din, starring Sai Pallavi and Junaid Khan, hit theatres today amid limited buzz. The romantic drama has opened to mixed reviews from audiences and critics, with many feeling the film lacks strong promotional momentum.
Trade circles report that occupancy on the opening day has been quite low, and the film is expected to post weak box office numbers initially.
From the beginning, Ek Din struggled to generate solid hype despite carrying a fresh pairing and emotional storyline. Many observers also feel that Aamir Khan, who backed the project, did not actively push the film into the spotlight through aggressive promotions or innovative marketing campaigns.
As a result, awareness among general audiences reportedly remained limited even before release. The coming weekend will now be crucial for Ek Din, as positive word-of-mouth could still help the film gain momentum.