Siddharth is the new brand ambassador of popular mango drink Frooti. Incidentally, this is the first time that Frooti has chosen a brand ambassador for its new campaign. An ad featuring Siddharth was shot recently and it’ll be aired soon in Hindi, Telugu, Tamil, Kannada, Malayalam, Marathi, Bangla, & English. Frooti is the second brand endorsement which Siddharth has signed after becoming the face of Peter England apparel. Meanwhile, the actor is gearing up to join the sets of Nandini Reddy’s upcoming film.