Swayambhu is a prestigious project for Nikhil Siddhartha, who has reportedly spent nearly two years working on the film. The movie is scheduled for release on April 17, and the makers have been making steady efforts to keep it in the news with regular updates and promotional material.
However, trade observers believe these promotions alone may not be enough to take the film to the next level. While the project has decent buzz, it still needs an X-factor moment to significantly increase audience curiosity.
Given the scale and expectations surrounding Swayambhu, many believe that Nikhil himself may have to step in with a special promotional strategy or surprise element to elevate the hype further. It remains to be seen what the team plans next.