Sye Raa breaks digital rights records

Published on Wednesday, 11 Sep 2019 09:01 PM

Megastar Chiranjeevi is recreating records in his second innings. After the BO records created with his comeback film, the star has now sealed a deal that shows why he is the numero uno.

His upcoming film Sye Raa Narasimha Reddy has been purchased by Amazon Prime for a whopping Rs 40 crore, the highest for a South Indian film. Apparently, these rights will be for featuring the film in all languages.

A decent chunk of the film’s production cost will be made through these rights. The digital space has become quite a lucrative space for films these days with both big and small films counting on the arena to regain a major part of their budget.


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