Kiran Abbavaram has turned producer with Thimmarajupalli TV, a small film featuring newcomers that is set to hit the screens this Friday.
Despite the absence of known faces, Kiran has done a commendable job in keeping the film in the news through consistent promotions and smart buzz-building strategies.
The film has managed to grab attention in trade circles, raising curiosity ahead of its release. However, with all the initial hype in place, the real test begins now. The onus is firmly on the content to deliver at the box office.
If the film strikes a chord with audiences, it has the potential to emerge as a surprise success. All eyes are now on Thimmarajupalli TV to see how it performs.