The recently released Telugu devotional film Kannappa, starring Vishnu Manchu in the lead and directed by Mukesh Kumar Singh, is garnering love from audiences. Alongside its positive reception, the film is making headlines on the business front.
A Mumbai-based agency has acquired the Hindi satellite rights of Kannappa for a whopping Rs. 20 crore, the highest ever for a Vishnu Manchu starrer. This impressive deal highlights the film’s strong nationwide appeal and growing momentum in non-theatrical markets.
All eyes are now on the film’s OTT rights, which are expected to fetch an even higher price. Going by the current response, it looks like Vishnu Manchu’s ambitious bet on Kannappa is paying off.
Backed by Mohan Babu, the film boasts a grand ensemble cast featuring Akshay Kumar, Mohan Babu, Mohanlal, Prabhas, Kajal Aggarwal, Preity Mukhundan, Sarathkumar, and others. Music is composed by Stephen Devassy