Sampradayani Suppini Suddapoosani had an unusual release strategy that caught the attention of industry circles. The film, starring Sivaji and Laya, was initially planned as a direct OTT release. However, the makers later decided to release it in theatres first, hoping to create some buzz.
Unfortunately, the plan did not work as expected, as the film failed to attract much attention in cinemas. The theatrical run remained quite dull with limited audience response.
Now, the film is gearing up for its OTT release on March 22, and the big question is whether it will finally find its audience on the digital platform.
Sometimes, films that struggle in theatres manage to perform better on streaming due to a wider reach. It remains to be seen if this film will follow that trend.