Apart from his sensible acting skills, hero Siddharth is also known for his social activism. The actor takes to his Twitter profile and vents out his reactions to various incidents happening around him.

In a latest, Siddharth criticised a seemingly derogatory advertisement billboard of leading international fashion brand, Jack & Jones. Sid posted the billboard and tweeted, “A new low for women’s rights in the workplace in India. What were they thinking? #Fail”.

Call it the power of social media, Siddharth’s tweet kick-started a considerable dissent from his followers, who started tweeting their anger by tagging Jack & Jones’ Twitter handle. Soon, Jack & Jones responded to Siddharth and other protestors saying that they are taking down the controversial billboard.

A new low for women’s rights in the workplace in India. What were they thinking? #Fail pic.twitter.com/3PW5mMaKOt

— Siddharth (@Actor_Siddharth) November 20, 2016

@Actor_Siddharth We didn’t intend to offend anyone with one of our billboards. #NOTHOLDINGBACK and withdrawing it immediately.

— JACK & JONES INDIA (@JackJonesIndia) November 22, 2016

Articles that might interest you:

• Review : Rathnam – Disappointing Action Drama
• Bhimaa fetches a massive response on Hotstar
• Bollywood goes gaga over Sanjay Bhansali’s Heeramandi
• The Family Star starts with a bang on OTT, here’s why?
• Recent Telugu comedy film amasses 50 million streaming minutes on OTT
• Kalki 2898 AD: Big update of this Prabhas starrer coming out tomorrow
• Varun Tej to campaign for Pawan Kalyan in Pithapuram
• Nelson Dilipkumar desires to cast Mahesh Babu, SRK and Mammootty in Thalapathy 69