Veteran producer MS Raju recently looked back on the grand promotional events he organized for blockbuster films Okkadu and Varsham.
Speaking about those days, he revealed that he spent nearly Rs 40 lakh on the Okkadu success event and also hosted a massive function for Varsham.
Interestingly, MS Raju admitted that the money could have been invested elsewhere, such as real estate or other businesses, which might have yielded significant returns over time. However, he said such thoughts never crossed his mind back then.
According to the producer, his focus was always on celebrating the success of films and strengthening the bond between stars and their fans. He believes that grand events create unforgettable memories and help increase fan enthusiasm.