Rashmika to be the face of Vijay’s Rowdy Wear for women
Published on Jul 18, 2019 3:00 am IST

Rowdy Wear, Vijay Deverakonda’s fashion line, has given him a special identity among his crazy fans. Often, Vijay makes a style statement by donning the Rowdy Wear in public events. However, Rowdy Wear isfor men and Vijay’s hardcore female fans have been feeling that they were left out of the party.

But all that is a thing of the past. As per the latest reports, Vijay Deverakonda is all set to launch Rowdy Wear for women. Interestingly, Vijay has roped in his Geetha Govindam and Dear Comrade heroine Rashmika Mandanna to be the face of Rowdy Wear’s female collection. In one of the recent interviews, Vijay had said that he plans to ensure Rowdy Wear reaches Rs 100 crore turnover per year.

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