Mahesh Babu is a huge star and endorses several brands. One of them is Thumbs Up, which he has been endorsing for many years now.
Off late, he has not signed the deal and decided to let go of the brand. This has given the makers a chance to rope in a new star.
As per the news, the happening Vijay Devarakonda has been roped in to endorse the brand. The talks are almost done and news will be made official.
Previously, it was Chiranjeevi, then Mahesh Babu, and now, Vijay will be the face of Thumbs Up and is the right way to go due to his fan following.