ZEE5 marketing team does a first-of-its-kind promotion for Gaami
Published on Apr 12, 2024 5:06 pm IST

Vishwak Sen’s Gaami is currently streaming on ZEE5. The survival drama captured audiences’ attention with its storytelling approach. ZEE5 has now organized a remarkable press interaction that has garnered praise for its innovative promotional strategy. The ZEE5 marketing team organized the first conference at Snow Kingdom India.

As Gaami was predominantly shot in the Himalayas amidst chilling temperatures, the organizers recreated the snowy mountainscape during the press meet, leaving attendees spellbound. Vishwak Sen and Gaami director Vidyadhar Kagita praised the inventive approach of the ZEE5 team. ZEE5 South Vice President Marketing Loyd Xavier stated that they have taken the creative initiative and credited the entire team for their effort.

Vishwak Sen said that he played the Aghora role, enduring the harsh Himalayan conditions for over two months without protective gear. He said many commented that Gaami would not be a hit as it lacked commercial elements but added that the film turned out to be the highest-grosser in his career. He said he felt that he should believe in such a story rather than come up with a flop film.

Vishwak Sen wondered why he didn’t get such a creative idea to promote Gaami before its theatrical release. Produced by Karthik Sabarish under the banner Karthik Kult Creations in association with V Celluloid, the film has Chandni Chowdhary, MG Abhinaya, Harika Pedada, and Mohammad Samad in crucial roles.


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