Promotions in Tollywood have gone creative and the team of Ala Vaikunthapuramlo has taken things to another level altogether.
The manner in which they are promoting the film has caught on quite well all over and has created a superb buzz for the film.
The first song, Samajavaragama is a cult hit and now the second song of the film is also released with good fanfare in the public.
By doing so, the team has raised the awareness of the film completely and is giving tough competition to other big releases.