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Producer Dheeraj Mogilineni has made a strong statement about the practice of granting ticket price hikes to films in Telugu cinema.

Speaking at the release date press meet of Summer Holidays, the producer said the government should stop approving ticket hikes for every film if it genuinely wants the film industry to grow.

Dheeraj says that frequent ticket price increases put an unnecessary burden on audiences, making the theatrical experience more expensive for ordinary moviegoers.

His comments have once again brought attention to the ongoing debate over ticket pricing in Telugu cinema. One needs to see how other makers respond to this.