For the first time in the history of Indian Cinema, NTR Arts banner in collaboration with Maiden Drop Entertainment and Services has successfully used an Innovative Medium – Bus Ticket Advertising to promote its upcoming movie “Pataas” which stars Nandamuri Kalyan Ram in the lead role who also happens to be the producer of the film.
NTR Arts which is one of the Leading Production houses in Tollywood in Association with Maiden Drop has taken this out of the box initiative to promote “Pataas” Movie among the masses through 15 Crore APSRTC & TSRTC bus tickets across the states of AP and Telangana.
Commenting on this association Mr. Nandamuri Kalyan Ram said “When we initially sat on a discussion to promote the movie, Our One Line objective is to reach out to all movie lovers in A.P and T.S in a very short period and in most economical and efficient way. Now I am very happy on integrating the movie communication with BUS Ticket Advertising, as this medium had worked wonders for us and no doubt that this will be a producer’s aspiration in the coming future because of its reach and recall value”.
He also mentioned that Movie Industry in the states of A.P and T.S now have a great medium to communicate at a cost that rightly fits to their pocket and reiterated the medium’s largest reach and incredible recall. The Managing director of Maiden Drop Entertainment and Services Pvt. Ltd (sole vendor for Bus Ticket Advertising) – Mr. Purnachandra Rao Narra, stated that initially there were only a few national and local brands which have willed to experiment and depart from conventional medium of Advertising. But with time the interest in this medium is growing among diverse business quarters with each passing day. And this association with NTR Arts is certain to open a new chapter in Film Publicity.
He accredited the hugely successful reach of the ‘Pataas’ movie across mass audience of A.P and T.S backed by a huge recall to the Producer’s risk taking ability and the confidence in the medium who without a second thought had said yes to the proposal at the very instant it was made.