Starobe.com – a Celebrity Inspired Fashion and Lifestyle destination service from iSkyle Online Services, was launched to the general public at the Size Zero Audio launch yesterday. Launched with much fanfare, Starobe allows users to get inspired by the looks of their favourite movie stars and celebrities, share & receive updates about their favourite celebrities’ looks, and buy fashion in all new way.
Fans of AnushkaShetty can now buy clothes inspired by her looks from the movie SizeZero and make it a part of their wardrobe. Starobe is accessible to fans from web and mobile. During the discovery process, Starobe users will be guided to understand the looks, the inspiration behind a specific look and how they can get a specific look based on their own body type.
In an effort to offer a wider range, Starobe has signed up with many leading Tollywood production houses and stars for their looks from the movies and real life. In coming weeks, Starobe will also allow its users to follow the Stylists behind the looks of their favourite stars and celebrities. In an exclusive interview with Prashanthi, who is the stylist behind Anushka’s looks in the movie Size Zero, revealed her inspiration and challenges in showcasing Anushka who in this movie is on the heavier side but is very happy to be in her skin. The movie celebrates the inner beauty of a person rather than the current fixation of looking beautiful externally.
During the event, Suma, the anchor of the event, also mentioned about Style.Starobe.com, which brings the latest trends, tips and inspirations across the globe for fashion consumers. Users can now subscribe to get notification on latest content and easily share the celeb content with their friends through Facebook and other social channels. Extremely user-friendly and interactive, Starobe.com website is an example of ‘what you see is what you get’. The user interface is very simple & easy to use and is currently available to users across multiple devices.
Speaking at the launch, PotluriVara Prasad (PVP) said, ‘It has been a wonderful journey since our association with Starobe. I love how the Starobe team is bringing stars closer to their fans and guiding them to make informed fashion choices in the chaos of the current fashion ecommerce websites and apps. Fans and celebrities will now feel very close and connected with each other. I will also be launching other movies from the PVP stable to bring the fashion from our movies exclusively available to Starobe users. I have experienced a great response on their platform which clearly indicates a line of sight for it. I congratulate the team on the launch of Starobe and wish them a great future ahead.”
Speaking on the occasion, Sankar Prasad (Founder & CEO of Starobe) said “In the past, users were thrown into a whirlpool of fashion with limited relativity. With Starobe.com we are bringing their favorite celebrities closer to them and in the process inspiring them to buy fashion that is right for them. We will ensure that we add more movies and looks from the movies and celebrities to offer a wide range of choices to our users.”
Rahul Tripuraneni (Co-Founder & COO of Starobe) emphasized on user experience saying, “We also wanted this process to be simple yet inspiring and that’s why we have given more emphasis to the discovery process than just selling products based on a look. We believe this new offering will create a new level of engagement between the celebrity, stylists and their fans.”